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Cosmic Unknown
Project type
Photoshoots, Storytelling
Date
February 2024
Location
West Covina, CA & Los Angeles, CA
This campaign was meant to showcase the new collection in three different ways: casual, going out, and athletic.
The first photoshoot includes two models at a retro-futuristic gas station and diner. They showcase the two models wearing the clothes in a casual setting. The two locations were scouted to ensure they kept with the theme.
The second photoshoot includes a model wearing an item from the collection for a going out/nightlife setting. We chose a bar-cade since they had retro pinball machines that also reflected the overall theme. We also wanted to get a slight cyberpunk feel with the outside shots.
The third photoshoot was a collaboration with identical twin influencers, 2kTwinnz. We specifically wanted identical twins to give a "yin yang" feel with one twin wearing the white (or cream) tee and the other the black tee. The inspiration for the shoot was 90's basketball so we scouted a basketball court that had green concrete to complement the clothing better and resembled more of the old school streetball look.
