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Cosmic Summer
Project type
Marketing Campaign
Date
July 2024
Location
Point Dume, CA
This campaign was inspired by the 50s beach photos but still keeping the same theme of vintage sci-fi and retro futurism. We made a newspaper that headline "mysterious light in the sky" and printed it out for the model to read. We also carefully chose each accessory like the Marlboro cigarettes, ash tray, cheeseballs, playing cards, etc. The book the model is reading is a vintage sci-fi magazine from the 60s. While the overall inspiration was the 50s, we didn't want to tie everything to that specific decade.
The campaign was to promote some accessories: a tote bag, matchbox, hat, sunglasses, and lanyard. The newspaper we made included a side that has all the products in advertisement form.
